PROCUREYour citizensare searching.Right now.
We buy the clicks that fill town halls, complete permit applications, and enroll citizens in programs they didn't know existed.
The evidence
speaks structurally.
Every tile is a real campaign. Real spend. Real outcomes. No projected ROI. No case study theater.
Increase in Online Permit Applications
City of Annapolis, MD · 90-day Google Search campaign
Medicare Enrollment Drive
Southeast Regional Office
A 12-week paid social and search campaign targeting uninsured adults 64–67 in six southeastern states. We restructured keyword targeting around intent signals — "do I qualify for Medicare" — not broad awareness terms. Cost-per-enrollment dropped from $42 to $11 in week four.
Live Campaign Dashboard
Cost Per Enrollment
Down from $42 · Medicare Awareness · FY2024
Town Hall Attendance
+182% attendance increase. Paid social targeting zip codes within 8-mile radius.
SNAP Recertification — 47,000 Completions
North Carolina
Federal mandate required 47,000 SNAP recertifications before fiscal year close. With 11 weeks remaining and 31,000 outstanding, we launched a targeted Google Display + YouTube campaign. Recertification portal traffic increased 440%. All 47,000 completed with 9 days to spare.
"They handed us a Google Ads account that was burning $80K/month on irrelevant traffic. In 30 days, Procure restructured everything. Same budget, three times the applications."
Deputy Director, Dept. of Labor — Commonwealth of Virginia
Government Forms Completed
Across all managed accounts · FY2023–2024
Public Infrastructure Bond Vote
Awareness campaign drove 91% voter turnout in targeted precincts.
Flood Preparedness Enrollment — Gulf Coast
Texas / Louisiana
Post-hurricane season awareness campaign for federal flood insurance enrollment. Geo-targeted paid search in 14 parishes and 22 Texas counties. 218% increase in FloodSmart.gov referrals. $6.20 cost per completed enrollment form — against a $22 federal benchmark.
Avg. Google Ads Quality Score
Portfolio-wide · Q4 2025 · Industry avg: 5.2
Budget Utilization — FY2025
in public-sector ad spend managed across 14 states and 6 federal agency programs since 2019.
GSA SCHEDULE 541 · COOPERATIVE CONTRACT VEHICLES AVAILABLE · SOLE SOURCE JUSTIFICATION SUPPORT PROVIDED
Tell us what you
need to fill.
A 45-minute capabilities briefing with our public sector team. We'll review your mandate, your current digital posture, and whether paid search and social can close the gap before your fiscal year ends.
WHAT HAPPENS NEXT
We review your intake within 1 business day
A senior strategist sends a calendar invite — no BDR, no sales deck
We come prepared with benchmark data for your program type and state
You leave with a preliminary channel recommendation, whether you hire us or not
The Government PPC Playbook
2024 Benchmarks: Cost-per-action by program type, channel mix recommendations, procurement vehicle guide, and budget utilization strategies for public sector digital campaigns.
The numbers your
RFP won't tell you.
48 pages of real benchmark data from public sector campaigns across paid search, paid social, and programmatic display. Restricted to verified government domains.